Black Rock was formed from one of the last-gasp lava flows on this side of the island. It is a rocky outcrop at the far North end of Ka’anapali Beach and blocks off access (from the beach) to the lesser-known Ka’anapali Resort beach called Kahekili Beach Park. The Hawai’ian name for Black Rock is Pu’u Keka’a, and ancient Hawaiians believed that this was the place where their spirits went to jump off to join ancestors forever. Unlucky souls who could not be shown the way by their family ‘aumakua (guardian animal spirit), would wander and attach themselves to rocks in the area. This is likely where the “it is bad luck to take a Hawai’ian lava rock” superstition comes from.

This is also a popular spot for cliff jumping. If you are cliff jumping, swim to the far side of the rock and climb up from there. It's much more challenging and dangerous to reach the rock by click up it from shore.

Black Rock

Freediver and recovering nitrox addict here. This is the best shore dive / snorkel I've seen in Maui yet.   This is a great wall dive with a few caves to peek into.  You MUST swim out AROUND Black Rock from Sheraton and around to the second point.  Where the photos says 'Dive Here' is all sand.  Drop down at the second point and follow the coastline North, keeping close to the cliffs.  One of the caves has a resident white tip.

Jeremy's Dive Log

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